Jenny Totten
Principal Consultant
Principal Consultant
Jenny Totten has over 15 years of experience in rural community and economic development, focusing on Appalachia and Haiti's Central Plateau. She directs Alchemy, Accompanied, and is and Assistant Professor for Future Generations University, based in Franklin, WV. Jenny is trained in the accompaniment model of development and has worked with federal and state leaders, local community leaders, and small business owners across Appalachia. She has created and supported entrepreneurial ecosystem development across multiple sectors including local food and agriculture, downtown development, and the creative artisan sector. Jenny’s research interests include alternative economic models, engage youth in community and economic development, and building investment frameworks that work in rural communities. She holds a BS in Aerospace Engineering and an MS in Unmanned Systems Engineering from Virginia Tech.
Principal Consultant
Spencer Moss is a community development practitioner, facilitator, and executive leader with more than a decade of experience helping rural communities and organizations turn ideas into programs, partnerships, and measurable action. As Executive Director of the West Virginia Food & Farm Coalition for 12 years, she has led organizational growth, managed staff and complex federal and philanthropic grants, developed and evaluated statewide programs, built cross-sector partnerships, and secured public and private resources to advance community priorities. Her work includes leading nutrition incentive programs; developing initiatives in local food procurement, Farm to School, rural grocery access, agricultural entrepreneurship, and community development; and designing communications and media campaigns that translate complex issues into compelling public narratives. Spencer is trained in facilitation through Training for Change and in the practice of accompaniment, an approach that centers the knowledge, priorities, and capacity of the communities being served. She has facilitated community planning and organizational strategy processes, provided technical assistance and leadership development, testified before the U.S. House Committee on Agriculture, and appeared before West Virginia legislative committees on food and agricultural policy approximately 100 times. She brings together strategic planning, program design and evaluation, facilitation, communications, grant management, organizational leadership, and rural community development to help organizations move from ideas to implementation. She holds a BS in Communications from Missouri Western State University and a Master of Public Administration from West Virginia University with an emphasis in Local Governance and Community Development.
More Teammates!
Spencer and Jenny serve as the principal consultants for Alchemy Accompanied, providing the strategic leadership, relationship management, and continuity that guide every project. Through their extensive professional network, they bring together trusted practitioners and specialists to support the specific needs of each community or organization. Depending on the project, that team may include graphic designers, web developers, media producers, statisticians, creative arts consultants, specialized program evaluators, and other subject-matter experts. This flexible model allows Alchemy to build the right team for the work rather than forcing every project into the same set of services or expertise. Spencer and Jenny remain at the lead throughout the process, ensuring that specialized expertise is integrated into a cohesive strategy while the work stays grounded in the community's goals, priorities, and vision.